Editing: recent work
Major global website devoted to government
We have edited all the web copy for a site devoted to public sector administration, including editing all the copy and writing standfirsts for over 200 case studies. The client is a major management consultancy.
The story of a new drug
We edited a piece of copy written for a pharma company about an anti-epileptic. We suggested amendments to the narrative structure and content that made the story clearer and more persuasive. The copywriter and the client were delighted with the finished article.
A magazine cover story
We edited a magazine for a global finance firm. It’s issued to all their major contacts. As well as a normal level of amendments, we picked up a problem with the lead story. The senior politician photographed on the cover had been given the wrong name, that of his interviewer. With that one change, we saved our client a great deal of embarrassment.
Checking legal accuracy
The section on the English legal framework for small businesses was written by one of the client’s senior partners. However, he had described the law as it stood before being superseded by recent financial legislation. We pointed out the error and supplied an alternative draft, based on our knowledge of current finance law.